Zara and H&M's 'China headache' in Europe may now become Amazon's too in the region

2026-03-16 - 16:13

China's e-commerce giant, JD.com, has launched its online shopping platform, Joybuy, in six European markets, including the UK and Germany. Aiming to rival Amazon, Joybuy promises fast deliveries and high-quality products, leveraging its own warehouses and logistics network. The platform also introduces a competitive monthly membership service, JoyPlus, offering unlimited free delivery for a lower price than Amazon Prime.