Walmart exec 'confirms' shopping partnership with ChatGPT has been a flop, as sales have been ...

2026-03-19 - 14:49

Walmart's initial integration with OpenAI for in-chat shopping via ChatGPT yielded lower sales compared to traditional methods, with conversion rates three times lower. The company is now shifting to a new model, introducing its own chatbot, Sparky, within ChatGPT to allow for multi-item carts and a more unified shopping experience across platforms.