Trade deal: US whiskey, wine unlikely to give headache to Indian cos

2026-02-07 - 22:25

Duty concessions on American whiskey and wine are unlikely to significantly impact Indian companies due to minimum import prices and low existing volumes. American whiskey holds less than 0.1% of the Indian market, with distinct flavors appealing to a niche segment. Similarly, imported wines face distribution challenges, with Australian wines leading the small segment.