Musk has 'European plan' to deal with Tesla's rising 'China problem' across globe

2026-02-11 - 18:55

Tesla has appointed Joe Ward, its EMEA VP, to lead global electric vehicle sales, service, and delivery. This strategic shift aims to counter declining deliveries and executive departures, as the company faces weakening demand in key markets. Ward's extensive tenure since 2010 positions him to navigate these challenges amidst Elon Musk's focus on AI and robotics.