How engineers at Elon Musk's xAI are becoming 'salesmen' to take on OpenAI and Anthropic

2026-03-22 - 05:30

Elon Musk's xAI is deploying engineers directly to clients like Shift4 Payments, aiming to win business from rivals OpenAI and Anthropic. This hands-on approach, leveraging X's social data, helps secure deals and address deployment challenges. The strategy marks a shift for xAI, diversifying beyond Musk's own ventures and tackling customer service needs.