Explained: Why ISL clubs want FanCode over Genius Sports as commercial partner

2026-03-28 - 12:59

Genius Sports and FanCode have submitted bids for Indian Super League (ISL) and Federation Cup commercial rights, with Genius Sports offering a significantly higher amount. While the All India Football Federation (AIFF) favours Genius Sports' larger upfront offer, ISL clubs prefer FanCode's more sustainable financial structure, leading to a divergence in opinions on the long-term deal.