Biggest travel companies react as Altman accepts that ChatGPT can't do everything

2026-03-06 - 08:23

OpenAI has abandoned plans for direct in-app bookings within ChatGPT, redirecting users to third-party apps instead. This strategic shift, seen as a "stunning admission" by analysts, delays the vision of AI platforms replacing traditional apps. The move acknowledges the operational complexities and liabilities of e-commerce, particularly in sectors like travel.