Bad Bunny breaks Super Bowl viewership record despite backlash

2026-03-03 - 05:12

Bad Bunny’s Super Bowl 60 halftime show set a new global record with more than 4.1 billion total views, the NFL announced on March 2. While his TV rating ranked fourth all time at 128.2 million viewers, digital engagement pushed him past every previous performer. Social media impressions, streaming spikes, and chart dominance on Apple Music underscored the global impact, marking a milestone moment for both the artist and the league.