Apple has reportedly junked an AI-powered feature, reason is likely Google

2026-02-07 - 03:06

Apple has reportedly scrapped its AI virtual health coach, 'Project Mulberry,' as it overhauls its wellness strategy. Services Chief Eddy Cue is driving this shift away from a standalone 'Health+' subscription. Instead, AI health features will be integrated incrementally into the existing Health app, with wellness videos also joining the platform.