AI has created a ‘new status game’ at IT companies that analysts say is 'expensive'

2026-03-23 - 07:09

Engineers at major tech firms are engaging in "tokenmaxxing," a trend of maximizing AI tool usage measured in data "tokens." This competition to demonstrate productivity is driving significant costs, with some employees spending thousands monthly to automate tasks. Experts warn that not adopting AI at an accelerated pace could pose a career risk.