Ad revenue projected to grow 9.7% in 2026 to ₹2,01,891 crore: WPP Media report

2026-02-18 - 17:13

Channel-wise, commerce-led advertising emerges as the fastest-growing segment at 24.2%, Print to register 4.4% growth, supported by DAVP price increase & sectoral relevance, while television grows at 3.1%. Audio follows at 1.5%.